Achieve Success from Your Creative Talents
Ron Gavalik
Throughout civilized human history,
creative minds of every type were comforted by the knowledge that if a
publisher, producer, or gallery accepted their work, they’d receive financial
support in the form of advanced payments and promotional initiatives. In
essence, after years of struggle, rejection, and torment, the creator was
chosen by an elite group of tycoons to be idolized above others. In return, he
or she wasn’t asked to perform any kind of true marketing efforts, aside from
public appearances.
In today’s business world, that’s rarely
the case.
The influx of creative small businesses and
indie creators has diluted the arts and entertainment markets. That shift in
business has forced creative talents to perform their own marketing initiatives
to achieve success. Some creative professionals believe this to be an unfair
burden. Others herald it as an opportunity to have more control. No matter how
you view the circumstances, it’s a reality that must be understood.
It’s astonishing how many talented writers,
artists, and performers pour passion and professionalism into their creative
endeavors, but then practice marketing initiatives like an amateur. It’s the
equivalent of buying a $500 pool stick, but never practicing the game. When it
comes time to prove your skills, that shiny pool stick is only as effective as
the player who wields it. In other words, it’s simply not enough to have a
fantastic creative product. You must know how to market that product to mass
audiences to win the game.
That’s why our team developed Financial Success for Creative
Professionals. The plan is the first proven set of marketing procedures,
guaranteed to achieve long-term success for writers, artists, musicians, and
performers of all stripes.
To ensure creative success in today’s
market, there are a number of steps that must be completed. Let’s briefly
explore each of them.
Understand
the truth about marketing artistic creations. So many people believe
marketing is subjective, much like abstract painting or poetry. It isn’t.
Marketing is really about the science of consumer psychology. You must reach
the correct audiences to maximize exposure of your work, draw in potential
fans, and then drive revenue. When you truly understand the fundamental theory
about generating mass awareness of your creative experiences and know how to
shape the perception of your work, it’s hundreds of times easier to get noticed
and achieve success.
Most marketing professionals hold advanced
degrees. The FSCP marketing plan contains the same resources marketing pros use
for success, but developed specifically for creative professionals.
Build
your marketing structure. Before an artistic talent can sell work to a base
of potential consumers, you must first build your marketing structure. That
includes a comprehensive website (not just a simple blog), a strong social
media presence, and a uniquely branded market position. You must also use mass
communications vehicles (email newsletters, for example) to build relationships
with your future fans. No one, and I mean no one will buy a book, portrait, MP3,
or any kind of creation without having achieved emotional investment in the
creator and your products. The FSCP marketing plan provides you the ability to
build your uniquely branded market position, set pricing, and then shows you
how to interact with hundreds of thousands of consumers to maximize sales and
raise the quality of life for your fans.
Take
advantage of media marketing opportunities. The meat of any marketing initiative
must include interacting with potential fans. This is referred to as shaking
hands and relationship building. Much in the same way a car salesperson walks
up to a consumer and extends a hand, the FSCP marketing plan shows you how to
use the power of the web to connect with hundreds of thousands of consumers
through social media, the news media, and personal print media. Using these
techniques provides consumers an easy path to personally identify with your
artistic creations and then become emotionally invested. This is sometimes
referred to as the “warm fuzzies.”
Once the warm fuzzies are achieved, your
potential fans are empowered with the knowledge that purchasing your work will
benefit them in some way. Remember, your creative efforts are meant to enhance
the lives of others. When a potential fan personally identifies with your
creation and they’re given a clear path to enjoy the experience, it’s like
taking candy from a baby.
Diversify
your income from multiple venues. Success is never achieved by selling one
product in one location. That’s one of the biggest mistakes made by indie authors,
artists, and performers. Your creations must sell in multiple locations to
reach the maximum number of targeted consumers that identify with your style.
It’s also paramount that each creator offers several products and accessory
items for sale, such as t-shirts or bookmarks.
For example: an indie author with a book
released must ensure it’s selling in each possible retail location. Sure,
Amazon may have 60% or more of the book buying public, but that doesn’t mean
you ignore the other 40% that shops on lesser-known retailers. Furthermore,
offering accessories increases revenue and provides depth that large publishers
always provide for intellectual property and indies usually lack.
Those are the basic high-level steps that
every creative talent must follow to achieve true financial success in each
respective field. As stated earlier, the FSCP marketing plan is guaranteed to
deliver that success to each creator and it’s why our team is so proud to have
published it for your use.
It’s my hope that you’re taking your creative
career seriously. It’s not always easy to rise above the chaos, but if you
follow the proven plan, it’s an amazing experience to watch consumers around
the world swoon over your creations that raise their quality of life. That’s a true
gift and your legacy. Be proud of it.
As the tagline goes, “If you pour your
passions into each project or performance, you must propel your career to the
next level, realize your full potential and achieve financial success.”
Together, we’ll make it happen!
Good hunting.
Ron Gavalik’s Bio:
Ron Gavalik is the author of Financial Success for Creative
Professionals and has over 20 years of celebrated experience in
corporate and creative marketing. This former Director of Communications has
assisted private, nonprofit, and artistic organizations achieve success through
grassroots experience marketing initiatives. Gavalik is currently the Publisher
for Grit City Publications and
creator of the innovative Emotobooks fiction medium. He holds a B.S. in
Marketing Communications from Point Park University and an M.A. in Writing from
Seton Hill University. His work in the arts has shaped success for countless
creative professionals who seek financial independence.
Contact Info:
Website: http://creativesuccess.net
Facebook:
http://facebook.com/GritCityPublications
Twitter: https://twitter.com/RonGavalik
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