Wednesday, 21 March 2012

Penguin Children’s Books Announces Global Deal with Game App Whale Trail

Penguin Children’s Books Announces Global Deal with Game App Whale Trail

Penguin Children’s Books today announced a global publishing deal for the critically acclaimed app, Whale Trail.

Eric Huang, Publishing Director, Media & Entertainment Group, has acquired publishing rights (world rights all languages) for Puffin. Created by digital design studio, ustwo, Whale Trail is a psychedelic, surreal and highly addictive flying game. Players control Willow the Whale through a magical rainbow world, dodge angry clouds and escape the evil Baron von Barry. Whale Trail also includes a soundtrack by Gruff Rhys of Super Furry Animals.

Penguin Children’s has pioneered creating book programmes behind digital brands (Club Penguin, Moshi Monsters, Skylanders). Partnering with ustwo to create the narratives for the books, a digital picture book will be released October 2012 followed by further publishing - both digital and physical formats - in 2013. This collaboration between Penguin and ustwo marks the first publishing deal behind a brand that has debuted as an app.

Eric Huang said, ‘I discovered Whale Trail from Gruff Rhys’ music video.  When I downloaded the app, I was hooked. There’s something so fresh and cool about the art direction. I wanted to know more about Willow and his world and thought, we should publish a book! And since Whale Trail is a digital brand, it made sense to lead with an ebook.’

mills, co-founder of ustwo adds, 'Whale Trail was all about creating something that brings joy to users throughout the world. Penguin genuinely and passionately share our enthusiasm for developing the brand further, and the coming together of the traditional publishing powerhouse and our first game IP, is a match made in heaven. The ingredients are now ready to be mixed together to make something truly mind-blowing and this is just the beginning.'

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